Hood Master 2021 and Pin Master 2021

The goal was to bring the artistry back to the collision repair industry and generate some good PR for FinishMaster with a mini hood painting contest and campaign. Over 150 automotive painters participated in the contest that concluded with a gallery type show and judging in Indianapolis. Eight prizes valued at over $5000 each were awarded to the winners. The campaign generated a lot of industry media coverage and increased our social media following by over 20%.

A companion to the Hood Master Campaign – Pin Master was focused on collision repair students in high school and college. The students repaired and painted old bowling pins and entered them into the Pin Master contest. The top four winners were awarded prizes valued at over $3,000 at the Hood Master art show in Indianapolis. Selling the pins at the event and with the help of CREF (Collision Repair Education Foundation) FinishMaster was able to raise $5,000 for education grants.

Winter Leadership Meeting 2019

Winter Leadership is FinishMasters’ annual sales meeting held in Indianapolis, Indiana. In 2019 the theme for the meeting was “Transformation” so much of the designed collateral and events at the meeting had a theme of transformation. There was also a pinewood derby on the opening night of the 2019 meeting with every attendee entering their own designed and painted pinewood car in the derby.

Green Thunder

In 2016 Angie's List held its first company wide event for employees to announce new products and directions for the company. We worked with the Internal Communications Department to come up with a design for the "Green Thunder" theme. We needed a logo that could be used on small items like pens and notebooks and also work on large areas like banners and floor projections.

(Logo design by Matt Mukerjee, Photos: Angie's List Staff)

Indiana State Fair

Angies List has had a presence at the Indiana State Fair for many years with the booth located in the permanent "Angie's List Garden". In 2017 the events team asked for some ideas for the 2017 booth and signage, taking our new branding into consideration and wanting the booth to have a "homey barn" feel. My team helped with branding, banner and poster design for the event. We ended up adding a black board for members to write on and also a fun photo booth for kids with little green helmets they could take with them.

(Poster and banners by Matt Mukerjee, Photos: Frank Espich)